About

Growing up in San Francisco within a bustling Italian household, our days were brimming with people, food, and music. Family dinners and captivating storytelling were a mainstay of our lives. This upbringing cultivated in me a profound passion for curating warm and welcoming experiences for others coupled with the fine art of telling an engaging story. 

My mother and I spent countless hours watching afternoon movies and classic sitcoms, sparking my early love for storytelling. This affection eventually steered me towards a career in advertising after being inspired by an 80’s sitcom centered around a small advertising agency. In college, I pursued advertising/marketing and minored in journalism, all to continue honing my craft of storytelling.

I've had the great fortune of working on some truly inspiring projects and brands from the innovator of boutique hotels, Joie de Vivre Hospitality-JdV Hotels by Hyatt, America's favorite Chardonnay Kendall Jackson, North America’s No. 1 party retailer, Party City, prestige beauty retailer Sephora and most recently hair care giant Sally Beauty.

Today I live in the San Francisco Bay Area with my family. My personal mission is the pursuit of (my version) of uninhibited joy through gardening, cooking and enjoying the outdoor playground that is Northern California.

Let’s connect for more information and consulting inquires. I look forward to speaking with you!

Sandy Baldonado LinkedIn Profile