Generl Mills: ANNIE'S Homegrown

Situation: Along with the change of seasons, Fall begs the age old question of how to make school lunches interesting. 

Action: Sandy led a team of marketers across partner brands and agency partners to create and execute the “Rock The Lunch Box” digital campaign. Fueled by customer research the content featured fun and creative lunch ideas from consumers, bloggers, and brand partners.

Result: Launched in 2013, this campaign was considered a success for the original partners (Annie’s Homegrown, Seventh Generation, Stonyfield, and Honest Kids) and has been refreshed annually.

Content Strategy

Content spanned across partner brands in the form of videos, social media posts, influencer content, blog posts, website and sweepstakes.