Brand PArtnerships
Co-branded partnerships are crucial for brands to build awareness, boost revenue and acquire new customers and for a partnership to truly work, it has to be a win-win for all. Below are examples of my favorite partnerships I have had the pleasure to be a lead.
Hornblower and Uber
Hornblower and Uber partnered to generate and increase brand awareness amongst both sets of customers. Tactics included a sweepstakes, a free first ride code and the promotion of Uber/UberEVENTS as the preferred transportation option for holiday events.
Party City and Papa John’s
Superbowl Sunday - that one day a year when a great American pastime reaches holiday status. And no Superbowl party is complete without a spread replete with snacks, beverages, and pizza. Party City teamed up with pizza giant, Papa John’s in a co-branded partnership, kicked off with a sweepstakes, coupons, a custom landing page, email, social media, a party planning blog post, and an influencer play.
dr seuss and Randomhouse
Dr. Suess’ birthday is considered a holiday with the elementary school set. It is celebrated annually in schools nationwide. Party City partnered with Randomhouse to create an integrated campaign of exclusive content inclusive of a blog post full of craft ideas for teachers and parents alike.
