Sephora

Led Breast Cancer Awareness parntership of Sephora Inside JCPenney to create a catalog of cozy and comforting products for people undergoing breast cancer treatment to help them feel beautiful and rejuvenated.

Breast Cancer Awarness Month

JCPenney employees, who were breast cancer survivors, added to the authenticity of the campaign as they took center stage in social media.

Sally Beauty

Led the marketing communications launch of first nonprofit foundation