HORNBLOWER CRUISES & EVENTS

Situation: During the initial stages of wedding planning, the excitement quickly turns to logistics and couples are desperate for inspiration and direction. 

Action: Sandy led creative, content and integrated teams to design and execute a full funnel approach featuring real life couples from engagement to onboard wedding. A omni-channel campaign showcased the couples in a custom, long form digital magazine. It allowed for multiple pieces of micro-content to be created and distributed via digital customer touchpoints to aid in lead acquisition and conversion.

Results: Under Sandy’s leadership Hornblower experienced a 60% increase in lead generation across all market segments, including weddings.

 
 

Branded Wedding Ezine

A custom digital magazine created in-house set a modern tone with fun infographics, planning resources, and interviews with real couples and industry experts.

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Featured Couple’s Stories

Jamie and Armado were one of a series of couples who had their real life wedding featured.

Curated Pinterest boards and pins were designed to feature wedding themes, details and color schemes for each couple.